Archive for the ‘ Uncategorized ’ Category

Manage Your Business Social Media Marketing In Less Than 10 Minutes A Day!

Manage Your Business Social Media Marketing In Less Than 10 Minutes 
A Day!

Trying to keep up with your social media sites can often be
intimidating.  For many small businesses, tending to the daily 
needs of your business already takes more time then you have to 
give, so when updating social media is added into the equation, it 
can seem overwhelming.  Yet, if you go in with a plan, it is 
possible to satisfy your daily social media requirements in a small 
amount of time.

Facebook

First of all, check your Facebook page to see if any customers 
posted on your wall.  If there is a question or a comment you can 
respond to, do so to show that you are engaged.  Now it's time to 
put up your daily Facebook post.  On your way in to work, think 
about anything relevant that happened recently to your business, or 
your industry.  Have you developed a new product or secured a new 
distribution channel?  If so, then post about it, along with a 
related picture or link.  If you can't think of anything interesting 
that has happened to you, turn to your industry.  Do a quick search 
on a news website, and post a link to the story along with a short 
comment.

Twitter

Like Facebook, the first thing to do with your Twitter is to see if
anyone has mentioned you, and if so, are they looking for a response.
If needed, answer any questions, and retweet any compliments, along 
with a thank you.  Then see what is trending within your industry; 
if there are any important topics that your customers would want to 
know about, tweet one, and save the others to tweet later in the day.  
It might be a good idea to set daily reminders for yourself so you 
don't forget about those later tweets.  Spreading out your tweets 
makes it more likely thateach one will be noticed.

The Rest

Now that the big two are out of the way, use the rest of your time 
to tend to any other social media sites you use.  A easy way to 
spread awareness of your brand is to check some of your favorite 
blogs and comment on any new posts. You can quickly skim the post 
and leave an insightful comment; use your website, Facebook page, 
or twitter handle as your signature.  If you use Pinterest, either 
find or upload a few images, and pin them to your own board under 
an appropriate tag.  If you have videos on Youtube, viewers often 
ask questions in the comments section, so check those as well.

Regardless of what social marketing you are doing, and which 
networksyou participate in, the general purpose is the same.  Your 
goal is to spread awareness of your brand and generate positive 
feelings.  Make sure to respond to and defuse any negative talk or 
criticism, and reinforce the positive talk and appreciate the 
compliments.  One final word; when you are posting quickly you may 
not always think your post through.  We all know how one offensive 
or insensitive tweet can damage a brand, so always reread what you 
are saying before you hit the "send" button.  Good luck with your 
social media marketing, it will be worth it to your brand in the 
long run.

From Music Videos to iPhone Apps…

When Contemporary Creative started, our first clients were bands.  We created concert videos, EPKs, and music videos –

 

 

Soon, we found that our approach of innovative, engaging videos was attracting other types of clients.  Like iPhone App companies –

 

And one of the biggest caterers in Chicago –

 

Coming full circle, we even produced a documentary on street musicians last year –

 

We’re planning a follow up this fall, that will check in with some of the musicians featured in the film, and explore the current conditions and perceptions of street musicians in Chicago.  Keep checking our website (www.contemporary-creative.com) for all of our latest work!

-CC

Can You Hear Me Now?

Have you ever wanted your life to be more like a movie?  It would definitely be cool to have your own theme music whenever you walk into a room.  When attempting to reunite with a lost love, to have some sappy song like “I Will Always Love You” or “Eternal Flame” start playing organically from thin air would certainly be nice.

The above examples are of non-diegetic sound, or, sound not a part of the world in which the characters live.   I like to think of it as what an audience can see/hear in the film.  Just because you can hear a dog barking in a film but can’t see it doesn’t mean it isn’t there.  Over the years, the video medium has commented on the ideas of diegetic sound and non-diegetic sound, with most of the examples of the tinkering being humorous.

Take the clip below of the movies Gross Point Blank (Armitage, 1997) and High Anxiety (Brooks, 1977):

In Gross Point Blank, “Live and Let Die” is believed to be playing from the car radio.  I think the non-diegetic element comes up when the song increases in volume (it might be just the song, but I feel like they boosted it in post-production) right before he enters the store.  John Cuscack’s character even looks back at the car because of it.  Then, when he enters the store, a Muzak version plays directly where the car radio version of the song left off.

In High Anxiety, Mel Brooks’ character looks frightened by the idea of “foul play,” but if you look/listen closely, he’s reacting to the first note of the suspense music, which of course is the orchestra passing by on the tour bus.  A lovely comment on diegetic vs. non-diegetic sound.

Another interesting example of playing with diegetic and non-diegetic sound is in David Bowie’s “Thursday’s Child”:

Bowie begins by singing a line from the song at hand.  Then we hear the radio DJ say, “…new single, ‘Thursday’s Child’.” as Bowie turns up the volume.  The rest of the music video is a competition between the diegetic sounds of the radio and the diegetic sounds of the bathroom (water running, Bowie coughing).  Honestly, there are points when the diegetic radio seems to be overpowered by a non-diegetic force.  Then, the music video reassures us (maybe?!) that it was the music from the radio all along by having the female actress turn it off.

There are several other examples of non-diegetic vs. diegetic in TV, Film, Music Videos, and other mediums.  Be sure to keep an ear out for them!

– Andrew J. Daniels

Video Editor, Contemporary Creative Productions