Manage Your Business Social Media Marketing In Less Than 10 Minutes
A Day!
Trying to keep up with your social media sites can often be
intimidating. For many small businesses, tending to the daily
needs of your business already takes more time then you have to
give, so when updating social media is added into the equation, it
can seem overwhelming. Yet, if you go in with a plan, it is
possible to satisfy your daily social media requirements in a small
amount of time.
Facebook
First of all, check your Facebook page to see if any customers
posted on your wall. If there is a question or a comment you can
respond to, do so to show that you are engaged. Now it's time to
put up your daily Facebook post. On your way in to work, think
about anything relevant that happened recently to your business, or
your industry. Have you developed a new product or secured a new
distribution channel? If so, then post about it, along with a
related picture or link. If you can't think of anything interesting
that has happened to you, turn to your industry. Do a quick search
on a news website, and post a link to the story along with a short
comment.
Twitter
Like Facebook, the first thing to do with your Twitter is to see if
anyone has mentioned you, and if so, are they looking for a response.
If needed, answer any questions, and retweet any compliments, along
with a thank you. Then see what is trending within your industry;
if there are any important topics that your customers would want to
know about, tweet one, and save the others to tweet later in the day.
It might be a good idea to set daily reminders for yourself so you
don't forget about those later tweets. Spreading out your tweets
makes it more likely thateach one will be noticed.
The Rest
Now that the big two are out of the way, use the rest of your time
to tend to any other social media sites you use. A easy way to
spread awareness of your brand is to check some of your favorite
blogs and comment on any new posts. You can quickly skim the post
and leave an insightful comment; use your website, Facebook page,
or twitter handle as your signature. If you use Pinterest, either
find or upload a few images, and pin them to your own board under
an appropriate tag. If you have videos on Youtube, viewers often
ask questions in the comments section, so check those as well.
Regardless of what social marketing you are doing, and which
networksyou participate in, the general purpose is the same. Your
goal is to spread awareness of your brand and generate positive
feelings. Make sure to respond to and defuse any negative talk or
criticism, and reinforce the positive talk and appreciate the
compliments. One final word; when you are posting quickly you may
not always think your post through. We all know how one offensive
or insensitive tweet can damage a brand, so always reread what you
are saying before you hit the "send" button. Good luck with your
social media marketing, it will be worth it to your brand in the
long run.
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